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Users will soon have a updated setting that allows them to cut down on the quantity of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 bn AI videos.

Trial and Implementation

The update is being tested over the coming weeks before a global launch. This development aligns with a rise in AI content, driven by emerging content generation software.

AI Content on Other Platforms

It has been noted that almost 10% of the fastest-growing channels on another major platform primarily display AI-generated videos. A considerable share of this material is considered “AI slop”, a label for substandard, mass-produced content that is often absurd or bizarre.

Our research shows that a lot of users appreciate content created using AI tools, including digital art to educational videos, and we want to offer the community the power to see more or less of that, depending on their own likes,” said a spokesperson.

Volume and Proportions

TikTok disclosed that there are presently 1.3 billion videos on its service identified as made with AI. Overall, more than 100 m pieces of content are added to the platform daily, making AI content a minor portion of its overall inventory.

Customizing Your Feed

Viewers will be in a position to reduce or increase the volume of artificial media they see by accessing the “manage topic” option in the application and selecting the AI content topic. Other topics that can already be adjusted under the setting include news, clothing, cosmetics, and choreography.

Platform Guidelines

The platform’s rules require users to identify convincing AI-made content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.

Furthermore, the platform will now add an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to deter users from trying to circumvent the tagging system.

AI Literacy Programs

The platform is additionally establishing a $2 million awareness program for experts and groups to develop educational content about ethical AI use. This initiative will benefit non-profit groups specializing in teaching coding and technology.

Content Safety Approach

TikTok has supported its moderation strategy, amid controversy over plans to lay off a large number of review team members in the United Kingdom. It is set to reduce hundreds of positions in its content moderation division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it has to be seen by humans. The company announced a notable drop in explicit and harmful content handled by content reviewers over the past year due to reliance on its automated systems.

“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us work at speed.”